Sports Propaganda
BANDWAGON
This is an example of bandwagon because Nike is the company and its product by stating “success for the successful”. Bandwagon is a technique that involves the pressuring of possible customers to “go with the flow” with everybody else (Everybody has it!) or with a prestigious group (All the cool kids do it!). By claiming that Nike products are for the successful and the prestigious, Nike is exercising a bandwagon technique, pressuring viewers to buy Nike products to be just like these “successful” people.
Houser, Nick. Success for the Successful. Digital image. Bleacher Report. Bleacher Report, 8 Feb. 2012. Web.
25 Jan. 2015. <http://bleacherreport.com/articles/1058064-ranking-the-20-best-nike-commercials-of-
all-time>.
25 Jan. 2015. <http://bleacherreport.com/articles/1058064-ranking-the-20-best-nike-commercials-of-
all-time>.