Sports Propaganda
PLAIN FOLKS
This is an example of plain folks because the advertisement is promoting Nike and its product, Lebron 11, by presenting Lebron James(famous basketball player in the NBA) as one of the neighbors in the city. James invites some of the teenagers in his neighborhood to join him to exercise and ride bikes. Soon after, a huge crowd forms behind James and follows him. James also plays a basketball game with some of the teenagers in his neighborhood, just like one of the neighbors in town who like to play basketball in the part. Even though James is one of the greatest NBA player of fame and honor, he is represented in this advertisement as an ordinary friend and neighbor to hang out with everyday. By looking at this advertisement, people are most likely to buy James's shoes because James is presented as a very friendly character who is "one of them."
"Lebron James Nike Commercial." YouTube. YouTube, 11 Feb. 2014. Web. 25 Jan. 2015. <https://www.youtube.com/watch?v=MX9qu69-NiM>.