Sports Propaganda
TRANSFER
This is an example of transfer because it’s using Serena Williams, portraying her as a strong figure and showing how by drinking Gatorade, people will be like her. Serena Williams is an American professional tennis player who is currently ranked No. 1 in women's singles tennis. The advertisement shows a picture of Serena Williams in mid-jump to take a smashing shot. The phrase "float like a butterfly" implies the elegance of her jump to take the shot, and "sting like a bee" expresses the power and vitality in her shot, necessary for such a successful shot. The image on the left side of the advertisement transfers the sense of strength and power to the drink. By making the audience believe that just as Serena Williams performs in her plays, the drink will bring success the same level of success to the athletic activities one carries out. However, this doesn’t directly demonstrate the notion that drinking Gatorade will truly bring benefits like making the person physically or mentally stronger.
"Gatorade G2: Tennis." Gatorade G2: Tennis. Ads of the World, n.d. Web. 25 Jan. 2015. <http://adsoftheworld.com/media/print/gatorage_g2_tennis>.