Sports Propaganda
STEREOTYPE
These ads are an example of stereotype because they are enforcing a gender stereotype rule (both ways, interestingly). These ads are promoting Nike’s new “Men v.s. Women Challenge”, a challenge that takes gender beliefs (e.g. Men are lazy, or Women can’t beat men athletically) and pushes them to get people to join their challenge, which involves seeing who runs the most in total - men or women. By using such stereotypes to pit men and women against each other in a challenge, each gender is propelled by Nike to join the challenge (which requires a Nike product, of course).
Gould, Grace, Claire Ramey, and Lucy Butcher. Ladies First. Men Second. Digital image. Nike Ad Analysis.
Reed College Academics, n.d. Web.
<http://academic.reed.edu/anthro/adprojects/2011/gould_ramey_butcher/>.
Gould, Grace, Claire Ramey, and Lucy Butcher. One More Thing For Men To Rule. Digital image. Nike Ad
Analysis. Reed College Academics, n.d. Web.
<http://academic.reed.edu/anthro/adprojects/2011/gould_ramey_butcher/>.
"Nike: Men V.s. Women." The Mill. The Mill, n.d. Web. 25 Jan. 2015. <http://www.themill.com/work/nike-men- vs-women.aspx>.
Reed College Academics, n.d. Web.
<http://academic.reed.edu/anthro/adprojects/2011/gould_ramey_butcher/>.
Gould, Grace, Claire Ramey, and Lucy Butcher. One More Thing For Men To Rule. Digital image. Nike Ad
Analysis. Reed College Academics, n.d. Web.
<http://academic.reed.edu/anthro/adprojects/2011/gould_ramey_butcher/>.
"Nike: Men V.s. Women." The Mill. The Mill, n.d. Web. 25 Jan. 2015. <http://www.themill.com/work/nike-men- vs-women.aspx>.