Sports Propaganda
Testimonial
This is an example of testimonial because Nike is promoting its new product(shoes) by using a famous figure in sports, Lebron James. Testimonial uses famous or credible people to sway the general audience using their fame or credibility. James is one of the most talented professional basketball players in the NBA. His existence in the advertisement gives credibility about the shoes(Lebron 12) to the audience. Because many people think of him as a very talented basketball player, they will also think of the shoes as very high-quality products and will be persuaded to buy these shoes. Also, people may also think that they will become better at playing basketball if they buy these shoes, just because Lebron James is wearing it.
Martinez, Juan. Nike Lebron 12 Reveal. Digital image. Examiner.com. Examiner, 17 Sept. 2014. Web. 26 Jan.
2015. <http://www.examiner.com/article/nike-and-lebron-james-unveil-the-nike-lebron-12>.
2015. <http://www.examiner.com/article/nike-and-lebron-james-unveil-the-nike-lebron-12>.